HRS and Amadeus agree strategic partnership

17th January 2012 by Flagship Consulting

17 January 2012

Hotels benefiting from additional coverage and increased booking volumes

HRS is expanding the distribution channels for its hotel partners. HRS, the worldwide leading hotel portal for corporate customers has entered into a cooperation agreement with Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry. This agreement comes into effect immediately. The strategic partnership with the Amadeus IT Group gives hotels affiliated to HRS access to the global booking systems of Amadeus. Once integrated all HRS hotel partners will be bookable worldwide by the approximately 91,100 travel agents and 65,900 airline sales offices, which use the Amadeus system. In 2010 the Amadeus system processed more than 850 million invoiced travel transactions.

For the first time, more than 50,000 hotels, which were up to now exclusively by HRS can be booked using a GDS (Global Distribution System). This means HRS is becoming the largest content supplier to Amadeus and is enhancing the hotel portfolio with mainly independent hotels. With this cooperation, HRS is opening the door for its hotel partners to global travel agency sales, and is providing access to Travel Management Companies (TMCs) and large corporate clients that were previously almost exclusively reserved for the chain hotel sector. Amadeus is serving more than 5,200 companies worldwide, including global players such as Daimler, Bosch, Nokia Siemens Network and Volvo. Travel agents using the Amadeus system are able to reduce their process costs in this way and to benefit from additional hotel content. HRS is strongly represented in large metropolises as well as in rural regions as this is also a requirement from travel agents and their customers. Up to now these hotels were not bookable via any GDS.

“The sales landscape for hotels has never been as diverse as it is today. To offer our hotel partners broad distribution from a single source, HRS is pursuing a systematic multi-channel strategy and is investing continually in new markets and additional sales channels. With the connection to Amadeus systems, we are offering our hotel partners an additional distribution channel. Here, the connection to the global distribution system via HRS’s integrated end-to-end solution is 10 per cent more cost effective than via competing solutions. There are no other charges for the hotelier over and above the normal HRS commission. With this partnership, we are significantly extending the coverage of our hotel partners and increasing their booking volumes”, says HRS Chief Executive Officer Tobias Ragge, underlining the benefits of the cooperation with Amadeus for the hotels.

“As the worldwide leading hotel portal for corporate customers, HRS is the ideal partner to complement Amadeus’ current hotel proposition to bookers. With its extremely broad range of hotels, HRS superbly complements the Amadeus hotel portfolio offering our customers simple access to more than 50,000 hotels which were exclusively distributed through HRS up to now”, says Francisco Pérez-Lozao, Vice President New Businesses, Amadeus.

With HRS, hotels control their worldwide sales activities from a single platform. Besides the additional coverage, hotels affiliated to HRS benefit from simple data management. Their data only needs to be entered once via the hotel service portal and with it reaching potential guests worldwide via different distribution channels.

Amadeus has already started the integration of HRS’s content into its distribution system to make it as easy and efficient to book as any GDS content. By Q2 2012, corporations and travel agencies will have access to this content via both Amadeus e-Travel Management – the online self-booking tool used by 5,200 corporations worldwide – and Amadeus Selling Platform – the point of sale solution used by Amadeus travel agents for traditional servicing.


HRS – The Hotel Portal
HRS operates a global hotel portal for business and leisure travellers featuring over 250,000 hotels in 180 countries and covering all categories; on average, the site attracts 10 million visits per month. The company has available the largest range of hotels in the world, including tens of thousands of individual houses and hundreds of chains. The complimentary booking service allows travellers to book accommodation online at rock bottom prices – with a best price guarantee. Moreover, the exclusive HRS price guarantees a saving of at least ten percent compared with those offered by the competition. Choosing a hotel is made easier by comprehensive hotel descriptions, detailed hotel videos and some 3 million guest reviews. In addition to serving millions of private customers, HRS regularly receives accommodation reservations from more than 30,000 companies organising business trips, conferences and group travel; the latter benefit from special HRS business rates with up to 30 percent off the day’s current prices. As a leader of innovation, the company also sets standards when it comes to mobile reservations. HRS provides apps for all standard smartphones and tablet PCs, thus allowing customers to book the hotel room of their choice even when they’re on the move. Founded in 1972, the company is based in Cologne and operates branch offices in Shanghai, London, Paris, Warsaw, Rome, Istanbul and Moscow. HRS is sole owner of the Alpine portal based in Innsbruck and the majority shareholder of AG based in Nuremberg.

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Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010.

Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs around 10,000 people worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please go to

To visit the Amadeus Investor Relations centre please go to

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