Business Travel Marketing Infographic

29th July 2015 by Sophy Norris

We surveyed 500 global executives about what they are looking for from content providers and 500 B2B marketers about how they are building their content strategy.  The findings reveal a significant disconnect between what people are sending and what people want to receive.  Content should be about usefulness not selling and all too many content campaigns end up failing because they fail to connect with the people they are targeted at.

The study was conducted by The Economist Group Content Solutions in association with, communications firm Peppercomm and its partner Flagship Consulting.  They key findings are shown in the infographic below.

Travel Marketing Infographic


Missing the Mark
Global Content Survey

Digital World
Part 1

Digital World
Part 2

Posted in the categories Latest
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