Flagship Consulting has been appointed by ABTA to enhance the reach of its annual Earlybird campaign, which encourages customers to book their holiday early with an ABTA Member. Following previous years’ successes, ABTA is looking to make this year’s campaign even more engaging and impactful, using new channels and mechanisms to spread the Earlybird message.
The two week campaign kicked off on 11 January and communicates the benefits of booking early through an ABTA-accredited travel agent or tour operator.
Flagship has created an a booking deals map, which collates ABTA members’ #Earlybird deals, whether they are offering money off, free child places or free additional holiday activities. Consumers can head to ABTA’s online Earlybird hub and booking deals map to identify the best #Earlybird deals for them, linking straight through to the member’s website to make any enquiries or bookings.
Across the two week campaign, Flagship and ABTA are working together on social media engagement activity, driving consumers to the hub where they can find hints and tips, reasons for booking early and a vibrant infographic, designed by Flagship, to highlight why holidaymakers should book early as well as useful insight into the holiday landscape. Flagship is also coordinating a blogger outreach programme to engage with highly influential family bloggers, maximising the campaign further.
Victoria Bacon, Head of Brand and Business Development at ABTA, said: “We are delighted to be working with Flagship to deliver this year’s Earlybird campaign. We have delivered a strong campaign for the past two years, but we wanted Flagship’s experience and insights to help take it further. We are engaging our members directly with consumers, as well as via ABTA’s own website, and we’re excited to see the impact that our creative campaign is achieving.”