In August, Ofcom released the 2016 edition of ‘The Media Communications Report’. This 260-page monster of a document analyses the UK communications sector presenting us with a detailed picture of the Great British public’s use of and attitudes towards media and communications outlets today – including broadcast television and radio, fixed and mobile telephony, internet take-up and consumption, and the postal service.
The report is essential reading for any marketing and comms professional, offering deep insight into what today’s audiences are consuming and how; and it is a vital tool in building comprehensive marketing strategies.
Deep insight however, means a lot of reading. So, knowing how time-poor marketers are in today’s hectic world, we thought we might take some of the weight off your shoulders, and do the hard reading for you.
We’ve reviewed the report with a fine-toothed comb, extracting the most salient points, highlighting the must-not-be-missed intel, and pulled all together into this easy to digest infographic. Use it as you will; share it with colleagues, print it out and stick it on your wall – our hope is that this market intelligence will aid you in your planning, and help you hone your ideas.
We are extremely good at finding out how to target your key audiences and how to make the most of the media that will, and will not, work for them. If you would like some expert input on trying to figure it all out, why don’t you get in touch with Belinda Hallworth at Flagship on 0207 6807114 or Belinda.firstname.lastname@example.org.