Flagship’s February Newsletter

28th February 2019 by Belinda Hallworth

This month…

We are very focused on the worldwide awareness day we launched last year, and continue to promote at Flagship, Global Recycling Day (18 March). This year we are running a social media awareness campaign #RecyclingGoals which we invite you all to get involved in – it’s a little like the ice-bucket challenge, but a lot less cold and wet!

We also welcome two new team mates, Elmarie and Hiwot, they look forward to meeting you soon (if they haven’t already).

Alongside this we share our insights, intel and musings – hopefully all to give you some food for thought for the month ahead.

Let us know at info@flagshipconsulting.co.uk if there is something you would like to share or something you have coming up.

One-minute marketing insights

Following on from Jackie Murphy’s blog on Fake News last month, the DCMS has produced a 100-plus page report on Fake News.

The department concludes ‘Social media companies cannot hide behind the claim of being merely a ‘platform’ and maintain that they have no responsibility themselves in regulating the content of their sites. We recommend a new category of tech company is formulated, which tightens tech companies’ liabilities, and which is not necessarily either a ‘platform’ or a ‘publisher’. This approach would see the tech companies assume legal liability for content identified as harmful after it has been posted by users.’

It is a chunky read, but worth reading the introduction and conclusions.

Are we seeing the beginning of the end of digital marketing departments, and is this all to the good of the consumer?

Marketing Week’s Mark Ritson argues it is  …’Consolidation of teams to remove duplication by specialist digital marketers can’t come soon enough, and will allow us to focus on the consumer instead of the media channel. We need to understand our consumers better. We need to build proper brand strategy that is actually fit for purpose. And we need to blend and fuse the different tactical elements of marketing together to achieve the best possible result for our stakeholders.’

Measurement, proof of ROI, is crucial in marketing and PR – we love this recent infographic by Raconteur which looks at how, and when, advertising can really make a bottom line impact.

At Flagship we have been revitalising how we measure the impact of our work for clients, and are beta testing a new system at the moment. Expect more on this in an upcoming newsletter in the near future.

Dates to watch out for in March – for PR and Marketing planning, useful to know, or just for fun

1 March – start of National Bed Month

7 March – World Book Day

8 March – start of British Science Week

8 March – International Women’s Day 

11 March – Commonwealth Day

15 March – Red Nose Day 

17 March – St Patrick’s Day

18 March – Global Recycling Day (coordinated by the Flagship team)

20 March – Spring Equinox

30 March – start of English Tourism Week

31 March – Daylight Savings Start

In other news…

Global Recycling Day

Global Recycling Day is on 18th March 2019 with a host of events taking place across the world to raise awareness of the importance of ‘Recycling into the Future’ (this year’s theme).

A #RecyclingGoals campaign has been launched to harness the global power of football in promoting recycling. Find out more at www.globalrecyclingday.com

The View from The Shard

Flagship worked on a project with The View from The Shard to promote their Champagne Experience for Valentine’s Day. In a pretty short time frame the team secured 12 pieces of coverage, with two pending, with an opportunity to see in excess of 30,400,000. Coverage has been received in the Mirror Online, Closer Online, Express Online, Scottish Sun as well as with several key influencers.

Introducing two new faces to Flagship

Elmarie Swart – Account Director

Elmarie has a strong track record of creating and delivering award winning work for an array of blue-chip clients across the Financial Services, Technology and Consumer sectors and has delivered work for brands like Visa, IBM, Glencore Xstrata, De Beers, Advantage Asset Managers, Grant Thornton Capital, First National Bank and Marsh. Prior to joining Flagship, she worked with Visa driving their communications programme in Sub Saharan Africa. She has specialist skills in the area of crisis communications and has also worked extensively in Africa, driving key programmes and events in Nigeria, Ghana, Ethiopia, Rwanda, Namibia, Mozambique, Kenya, Zimbabwe, Zambia and Botswana. We asked her a few fun questions for our blog.

Hiwot Wolde-Senbet – Account Manager

Hiwot has run PR, media relations and Social Media programmes for Financial Services and technology firms such as Legal & General, Bloomberg Terminal, Landbay, EY, Financial Network Analytics and more. Hiwot currently manages financial services consultant firm, Altus; cybersecurity provider, ESET UK and international law firm Osborne Clarke.

She didn’t escape from our questions either, see her blog.

 

And finally, our Insights

Business Books

Belinda is having Ice Cream for Breakfast here

Broader definitions of workplace diversity

Claire considers a commitment to diversity could help business here 

How negative PR can drive sales

Diana says controversial campaigns and comments can surprisingly pay off here 

Being trusted in the fight against fake news

Information or misinformation? Jackie warns against the trend of this pernicious peril here

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