Flagship Newsletter | June

10th July 2019 by Flagship Consulting

This Month

Life on Mars, Artificial Intelligence and viral Stop Violence Campaigns, this month’s newsletter – which is packed full of insight and useful information – shows just how diverse a month in PR can be. Check out more of our News and Views on our blog.

STOP PRESS – we are hiring! If you are, or you know of anyone, looking to break into the world of PR, check out our Graduate Trainee post here.

Hear Them Roar!
This is Cannes Lions’ time of year. It is always interesting to see, and read about, some of the best creative work in the world – whether it be PR, digital, advertising or direct marketing – and you can read more about the best of the best here. Interestingly, this year the Lions have had to defend the pack against attacks. Read this piece about the death of British creativity and this one in The Drum about the marketing industry’s ‘lip service’ to brand purpose and social justice.

When B2B is just like B2C
As we hope you will have seen in our latest newsletters, Flagship has recently undergone a rethink of its values and brand in order to focus more on the work we know we deliver best – the emerging space between corporate and consumer communications, where creative and engaging campaigns can really elevate brand. So, we love this case history in Marketing Week, spotlighting B2B mega–brand SAP’s mission to become the first pure B2B brand to make it into the top 10 of Millward Brown’s BrandZ listing of the world’s most valuable brands.

Dark art of retail websites
Check out this fascinating piece in Computing – which highlights the seven “dark pattern” tricks retail websites use to secure sales. The story is also covered by our very own Ana Balandina in a recent post.

Dates to Watch Out For

  • 6th July – voting opens for the final two candidates in the Tory Leadership Race
  • 7th July – World Chocolate Day
  • 13th & 14th July – Wimbledon Finals
  • 17th July – World Emoji Day
  • 22nd July – School holidays start across the country (if they haven’t already!)
  • 24th July – 24/7 Samaritans Awareness Day

Our Insights

Pulse Check –
What influencers think

Belinda Hallworth has surveyed a number of prominent influencers (bloggers, vloggers, instagrammers) to find out how the new disclosure legislation has affected them and their followers.

Digital News and
the Future of Journalism

Radhika Sharma’s blog outlines the key findings from the Reuters’ Institute Digital News Report 2019 which explores issues such as trust in the news, how we access journalism and emerging sources.

Bye Bye High Street
Check out Claire Nelson’s post on shifting retail habits, the health of the high street, and changing consumer behaviours.

Out with Woodward and Berstein and in with Dom Draper
Mark Pinnes explores a worrying trend of incentivising journalists with cash bonuses for clicks on articles.

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