In the six years we have worked with Flagship, they have been a seamless extension of our marketing team. They […]
Epic was definitely an apt name choice for the ship we launched to the media on behalf of Norwegian Cruise Line in June. One of the world’s largest ships, Norwegian Epic had so much on board we weren’t short of media angles – it is home to the first Ice Bar at sea, the Blue Man Group, an open air pool-cum-dance floor and more than 20 restaurants and 20 bars and lounges.
FT columnist Lucy Kellaway argued recently that Starbucks shouldn’t try to answer all customer complaints aired on Twitter – http://tinyurl.com/26drj8b. Flagship’s Lewis Shields agrees and says this highlights the need for a social media strategy.
Press baron Evgeny Ledbedev has hailed the launch of i – essentially The Independent’s little brother – as “a red-letter day for newspaper readers”. The paper is being promoted as “your essential daily briefing…attractive to those who prize intelligence, convenience and desirability”.
I recently moderated a session on social media at the Resort Developers’ Organisation (RDO) annual conference. I introduced the session with a short animated presentation on some of the statistics on social media – if Facebook were a country it would be the third largest in the world etc. I wanted the audience to really understand the importance of social media as a viable communications and PR tactic, enabling them to engage with existing and potential customers.
The world of media and PR is constantly changing, with new developments happening on a minute by minute basis. We find this all really exciting and truly pride ourselves on keeping up to date with what’s going on in social media – in fact you could say we’re like a pressure chamber of knowledge!