The latest thoughts and insights from the Flagship team

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Flagship Consulting

27 May

Ofcom’s Media Use and Attitudes Report

This month, Ofcom issued its Media Use and Attitudes Report of the latest online habits of UK adults. The use of the internet continues to increase, with more adults than ever turning to their smartphones to get online and find information. More surprising, however, is the trust that is placed in information found online. The…

Flagship Consulting

11 May

‘Brand You’ – Why You Need To Brand Yourself And How To Do It

How many personal names are googled every day? Take a guess. One million? Two? Four? Closer to a billion. That’s a seventh of the entire population of the world. Of those billion names, how many draw actual engagement rather than a cursory scan of search results? Ok, I don’t actually have data to confirm this…

Flagship Consulting

28 Apr

The Five Best International Marketing Campaigns

1. The Old Spice Guy Plenty of people can remember when Old Spice was an ‘Old Man’ scent. Now it’s one of the top-selling brands among teens and young men worldwide. How did this happen? Through brilliant marketing. Procter & Gamble made a steady effort to improve Old Spice’s image throughout the nineties, but things…

Flagship Consulting

02 Mar

How To Avoid ‘Death By PowerPoint’

We all know the routine. Walk into the conference room, clock the screen, the projector, the speaker struggling to load up their PowerPoint – and ruefully bid farewell to an hour of your life. PowerPoint has sounded the death knell of the presentation. Or has it? Believe it or not, PowerPoint can actually be a…

Flagship Consulting

07 Jan

The Rise of User Generated Content

The ‘rules of engagement’ between buyers and sellers have changed dramatically in recent years.  It used to be a straightforward two party exercise: the seller telling (via advertising) a potential buyer about a product or service, with the latter choosing, or not, to agree with the former’s claims.  Now, thanks to the social media revolution,…

Flagship Consulting

06 Jan

Five Exercises To Keep You Creatively Fit

We PR people like to think of ourselves as wildly creative melting pots, brimming over with new ideas guaranteed to stand out and make their mark. Unfortunately, there are always days when the brain feels less like a melting pot and more like a stagnant pothole – hardly great for business. Rather than slamming your…