The latest thoughts and insights from the Flagship team

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Jo Kenworthy

06 Mar

Travel Tech Europe – Some Key Learnings

I recently attended Travel Technology Europe in London and listened to a talk by Thierry Gnych from IBM on whether 2020 will be the year for AI in travel. Thanks to the variety of tech-focused clients that we work with at Flagship, I thought I was pretty clued up on how AI is being adopted in many industries. But to my surprise, it seems that some companies in the travel industry…

Joe Morphet

06 Feb

This clickbait secret will change your life FOREVER

Did that grab your attention? I must now come clean, and say that I will not be changing your life with this blog post. Instead, let’s take a look at the phenomenon known as clickbait, which (hopefully) drew your eye to this page. Clickbait is a term used to describe deliberately sensationalist headlines, designed to…

Flagship Consulting

14 Jan

A Client Q&A: Stuart James from Wightlink 

Tell us about yourself…  As Marketing and Innovation Director at Wightlink I am responsible for Marketing, Technology and driving revenue across the consumer market within one of the UK’s largest ferry companies. I have worked across a number of sectors including retail, FMCG as well as global manufacturing and consulting, combining commercial strategy and technology to deliver revenue…

Mark Pinnes

14 Jan

It’s not business (planning), it’s personal

The line-by-line scrap for resources modern businesses refer to as “planning” is badly misconceived. This is a time for imagination, ambition and an appetite to see what’s truly possible if you put your mind and guts into it. Of course, it’s important to stay aligned to corporate strategy, but even in the digital world, business…

Eleanor Mackintosh

10 Dec

Political advertising bans: saving democracy or censoring speech?

Political advertising on social media has been an important, not to mention controversial, topic in the news over the past few years.  With such a huge reach, these platforms present an opportunity to communicate with audiences en masse, across various demographics and in very targeted ways. However, this communication doesn’t always measure up to ethical…

Kelsey Ryan

10 Dec

Making working abroad, work for you

A self-proclaimed travel-aholic and aficionado, fully subscribing to the ‘wanderlust’ mentality, I can say with confidence that international work experience is one of the best moves you can make for your career. Swapping the backpack for a briefcase is a new type of travelling, one that helps hone existing business skills and acumen, and is…

Jo Kenworthy

13 Nov

5 lessons I learnt in my first year at Flagship

Expect the unexpected When I applied for my job at Flagship, I wasn’t entirely sure what Public Relations meant. My expectations of PR were press releases, meetings with clients and journalists, and, or so I thought, a lot of boozy events. Twelve months later, I like to think I have a much better idea of…