This month, Ofcom issued its Media Use and Attitudes Report of the latest online habits of UK adults.
The use of the internet continues to increase, with more adults than ever turning to their smartphones to get online and find information. More surprising, however, is the trust that is placed in information found online. The lines between sponsored and unsponsored content have blurred and so has the ability of UK adults to identify between the two.
The full report can be found as a free download here, but to help all those who like to consume their info on-the-go, we’ve created an easy to digest infographic of the report’s highlights.