The best story-led campaigns are underpinned by four things:
- Intelligent insight
- Stellar content
- Perfect timing
Content strategy and planning
- We’ll research your market in detail, evaluating your competition, studying relevant influencers, and comparing these with your own areas of expertise.
- We then pair your market intelligence with analytical software and our own knowledge of creative messaging and human behaviour to establish content which will resonate.
- We then weave that content into your overall strategy, focusing on the messages which will be relevant to your customers and further their journey with your brand.
- Your content is then sent out at exactly the right moment, on the right channel, and in the right format to make an impact.
Your tailored content can include:
- Blogs. A well curated, content-rich, technologically proficient blog can build an invaluable community for your brand.
- Thought leadership. Research and insight-based content will position you as an authority in your industry and raise you to true influencer status.
- Graphics and video. The very latest in graphic and video technology will widen the organic reach of your campaign.
- Web content. The structure and content of your website is your most valuable asset. We will optimise your website to speed your customers through from engagement to purchase.