Organisations in the public eye are under more scrutiny than ever, which means their communications need to be robust yet accessible to all. Our clients are involved in wide-ranging issues such as malaria, dementia, elderly care, seeking political change or are enterprises offering public services.
But what they all have in common is the need to both build and protect their reputation, while distilling and communicating a complicated story. Our skill lies in assessing key audiences and stakeholders, helping to identify the messages that matter and telling the stories that resonate in a simple and engaging way. We also help deal with those difficult questions and defend your brand in times of crisis.
Bringing campaigns or launches to public attention requires a slightly different and often creative approach. From helping charities like Dementia UK to create its fundraising and awareness campaign Time for a Cuppa to engaging young people in Africa on the importance of bed nets through an initiative with The Commonwealth Society for Sumitomo Chemical, our priority is to get to the heart of the issue.
Yet, sometimes it’s about keeping our clients out of the media or at least protecting their reputations, which we have done for care homes such as RMBI, where our crisis communications skills come to the fore. We are also specialists in managing extensive and widespread media interest such as with our recent project for Vote Leave.
We thrive on helping organisations and businesses at the cutting edge of their fields, from ground-breaking innovations to nationwide causes, whether supporting a movement or carving a niche. Inevitably these organisations are also at the sharp edge of public and media interest and guiding our clients on how to manage this – to ride the wave – is one of our core areas of expertise.