Public interest lies at the core of so much of the work that we do. Whether it’s brands recognising their place as excellent corporate citizens, engaging with local communities or, increasingly, targeting the public with important information that requires them to take action.
At Flagship we have worked on a number of major campaigns, globally and nationally, targeting the public directly, asking them to engage with the campaign and change their behaviour, or take action, as a result.
From rallying youth to understand and champion enterprise and innovation during Global Entrepreneurship Week; working with the Commonwealth Society to raise the awareness of the critical importance of bed nets in malarial Africa, or educating local communities on the future of Britain in or outside the EU, we have been at the centre of some of the most important discussions of the last five years.
Some conversations are harder, particularly when it comes to tackling issues around an ageing, and increasingly isolated, population. But we’re not afraid of tackling tough issues head-on and, often, taking them directly to the doorstep of the media.
For example, lack of compassion in care homes is an ongoing issue – for the residents, and also for the carers. So, to show just how tough a day in the life of a carer can be, we invited national and broadcast press to highlight the innovative work of our care home client, RMBI. Meanwhile, for Dementia UK, we created a public awareness campaign to draw attention to the importance of socialising to tackle dementia.
Because of the complexity of public interest campaigns, there is no ‘one size fits all’ approach. While media relations is a central part of our toolkit, we also employ face to face action, in-field research, political rallies and stump speeches, scenario planning, crisis comms, word of mouth, partnerships and joint ventures, social and digital content campaigns and more, to help our clients connect with their audiences in new ways and ultimately drive lasting change.