Global fintech investments grew 75% in 2015 and, for the moment, the only way is up. Regulators around the world are encouraging competition, and opportunities abound for new and established businesses in the market, whether they choose to revolutionise existing financial and payments processes or develop new and disruptive technologies such as blockchain, data analytics and AI.
But, as new players continue to penetrate the market, gaining share of voice in an industry where everyone is shouting is becoming increasingly challenging. Our experience, working with both established and emerging firms, means we have the expertise and industry know-how to help you cut through the noise.
Our campaigns are built on rigorous intelligence gathering. We listen to signals in the market – through brand and media monitoring, digital and social measurement, and white space analysis. We help our clients define and articulate their positioning in a way which will resonate with customers, funders and key influencers online, in print and in person. We pride ourselves on delivering quantifiable results, and always measure the performance of our work throughout our campaigns.
With a highly specialised team of integrated communications professionals, we have been trusted by some of the biggest and brightest players in the field. Our fintech experience covers a number of spaces from technology and advisory to finance and insurance. We have worked with incumbents to help them enter the fintech space, and brought new challenger brands to the market. And, above all, our campaigns have enabled our clients to generate new leads and secure investments to support future growth.