Insurance firms play a vital role in managing and mitigating risks in the global economy – both for individuals and businesses. However, insurers, re-insurance firms and insurance brokers are finding that complex global regulation and digitisation are making the landscape more volatile and competitive than ever.
With more than two decades of experience in the industry, our team is well-versed in working within this highly regulated industry and understands how to best tailor your communications strategy online and offline – whether that’s through awareness creation, creative design and digital marketing, content development, thought leadership or direct lead generation strategies.
Our campaigns are always built on rigorous intelligence gathering, and are designed to achieve results with quantifiable business impact. We actively listen to signals in the market – through brand and media monitoring, digital and social measurement and face-to-face conversations helping our clients to define and articulate their unique positioning in a way that resonates with customers and key influencers online, in print and in meeting rooms. We always measure the performance of our work and aim to constantly improve and adapt as we go.
We have been at the heart of one of the industry’s most talked about mergers, helped one of the world’s largest insurers launch new products into new markets, and engaged directly with leading influencers in the marketplace; from policy makers at No.10 Downing Street to industry insiders at the ABI.
Our insurance team sits within our wider financial offering giving us a thorough understanding of key regulations such as Solvency II and Basel III, and we are experts at working within the confines of industry regulation to deliver the best results for your business.