Your website is one of your greatest commercial assets, acting as your online shop front, commerce platform and 24-7 sales and customer service representative. Your website is the embodiment of your values and who you are as a brand, often acting as the first interaction a potential customer will have with your business.
That’s why evaluating a client’s website is one of the first things we do when building integrated communications campaigns. If your website doesn’t work across multiple devices or provide the right experience and resources for your customers, much of your marketing effort could be wasted.
At Flagship we have a dedicated in-house design and development team who don’t just build beautiful and functional websites but dig deeper to look at your entire business, your competitors and most importantly your customers. The resulting website works in tandem with your entire business and most importantly delivers the experiences your customers demand.
Every business is unique and we work closely with you to understand who you are, what you stand for, how you’re different and what you have to say, to get an initial feel of how you want to be expressed online.
Once we have a detailed view of your brand, your likes and dislikes we then:
Look at what the website needs to do for you as a marketing and sales enablement tool and how this is presented to customers. We map the journeys customers will make through your marketing funnel, what content and functionality they need to satisfy their needs and ultimately how they interact with you.
Once we have agreed on these details, we build wireframes and design concepts for each webpage so you can get a better understanding of the look, feel and functionality of the site.
After the design phase, our experienced developers will start to build a test site, using a content management system (CMS) that meets your business requirements. We can build anything from a simple ‘off the shelf’ theme to something completely bespoke to your needs, making sure we leverage the best tools, web technologies and systems available to future-proof your site and deliver the greatest value possible.
Once the site is built we will focus on the content and SEO considerations that will drive your presence in Google and deliver those all-important organic customers.
Before your site goes live, we will undertake extensive testing to make sure your old site will be painlessly redirected and your new site is fast, secure, works across all device and browser types and is ready for launch.
Our work doesn’t end with the site launch as we continually test and improve the design and functionality, using valuable split testing and conversion rate optimisation (CRO) techniques to drive greater engagement and sales conversions.