Search Engine Optimization (SEO) has undergone a huge transformation in the last five years and no longer operates as a standalone tactic for achieving higher search rankings. SEO works as part of an integrated digital approach, enabling brands to gain greater market share by outmanoeuvring the competition to reach customers at the right moments in their purchasing decisions.
As search algorithms become increasingly sophisticated, no longer just relying on basic signals such as keywords and links, brands need to adapt and become more strategic in their overall approach to SEO. You need to build the right content, audience and influence to reach the top of Google for the terms that deliver real commercial benefit.
That’s why our comprehensive understanding of search, coupled with our ability to identify the right audiences and deliver cohesive communications campaigns means we are best suited to deliver insightful, inspiring and impactful strategies. This won’t just strengthen your position in search but also work to deliver results across multiple channels.
SEO Audit & Strategy
Before we embark on an SEO project, we first take a critical look at your website, much in the same way major search engines would, to uncover any technical issues which may be affecting the performance of your site. Even small errors can have a big impact on your overall visibility in search.
We then make recommendations and work with your web team to ensure your site is fully maximising SEO best practices. We couple this technical understanding with market intelligence about how your competitors are performing and where there are opportunities to reach your customers to gain a greater share of search results.
Once your website is fighting fit for search and working well for users we will then pursue a strategy to build valuable search-focused content, which will satisfy your customers’ needs (searches) and generate authority links and digital PR. This will ultimately boost your site’s overall authority and standing in Google over time, while raising the influence of your brand in online publications and social media.
Additional SEO Services
We can also help you to overcome other specific challenges relating to SEO to ensure you’re not just top of search but also well represented throughout:
Online Reputation Management
The impartiality of Google means that negative or unwarranted press will be visible to potential customers and could potentially ruin trust in your brand. We work to monitor and protect against any negative results that arise in search by creating a strong, defensive brand position on page one and then act to outrank and displace any negative results that appear.
Google Penalty Recovery
The rules of search are constantly changing and many historical best practices, particularly around links manipulation and poor content, can completely destroy a brand’s visibility in search if not properly monitored or corrected. We can offer you a free health check to ensure your search presence hasn’t been affected by practices of old and can proactively help clean up negative links or “spammy” content on your site to safeguard and futureproof against any algorithmic changes.