Crisis & reputation

Building your reputation takes time, focus and hard work, considering what to say, when to say it and to whom, in order to create and maintain the right impression.  Reputations are not built overnight, but can be destroyed in one. How you handle a crisis can have far-reaching consequences, and can break (or indeed make) your business.

Effective preparation for a crisis enables you to take control of even the worst situations, minimising reputational damage by acting quickly, professionally and sensitively. Saying the right thing at the right time and to the right people is critical. The right forward planning puts you in the best position to do this.

Flagship has over twenty years’ experience in handling a variety of crisis situations, from major redundancy programmes, personal reputation issues, industrial action, transport disasters, fatalities to potential business closedowns.

We have developed a full range of services that deliver effective crisis management, with clear processes to help identify likely crisis scenarios, develop suitable responses and prepare communication flows outlining priority audiences and responsibilities. We prepare communications materials from holding statements through to necessary background materials and our crisis manual with a disaster recovery plan will ensure you are crisis-ready.

Central to our crisis management is media training – also developed and delivered in-house. We put you through your paces with simulation exercises, door-step interviews, press conferences and more, to test your response and determine if you are crisis ready. And if you aren’t, to make sure you are.

Our services have been used by major brand names such as Eurotunnel, Serco and Anfi del Mar. We helped Barclays Cycle Hire get ready for launch and plan for every eventuality as well as building processes for their complex stakeholder communications. We have also worked with the timeshare industry for over twenty years, supporting with the management of a number of sensitive issues.

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