Jaana is an Account Director at Flagship, leading strategic communication programmes and account teams across various industries, including financial and professional services, B2B, technology and retail. With a wealth of experience in PR and corporate communications, her specialisms include though leadership, reputation and crisis management, integrated campaigns and CSR.


Prior to joining Flagship in 2013, Jaana held PR and corporate communications roles at EY and Commerzbank, closely involved in international thought leadership campaigns, media relations and internal communications. Originally from Finland, Jaana works with a number of multinational corporations, with particular experience across the UK, Nordics and EMEA. Her clients have included AIG, EY, ADP, Genpact, Oppenheimer & Co., Barnett Waddingham, Hampden & Co, QVC and Steelcase.


Jaana holds an MSc (Distinction) in Corporate Governance and Business Ethics, and a BA (1st Class Hons) in Management and Public Relations.

Education: MSc (Distinction) Corporate Governance & Business Ethics, BA (1st Class Hons) Public Relations & Management

Hobbies: Ballet, opera, yoga, restaurants

Favourite book: On the Road by Jack Kerouac

Favourite media: Financial Times, Quartz, GQ

Favourite films: Sin City, Pulp Fiction, 3D animations

Favourite TV: House of Cards, Downton Abbey, Friends

Biggest media coup: Launching a new private bank in the UK, securing coverage in all key national and business media

Proudest work moment: Successfully managing a PR crisis 6 months into my first job

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